汪让Lecturer (higher education)
Rang Wang is an assistant professor. After receiving her bachelor's degree from Xiamen University, she worked in the multinational advertising agency TBWA as an account executive. Later, she earned a master's degree and Ph.D. from the University of Florida in the United States. She has published in Social Science Citation Indexed journals and presented at international conferences. She...details>
Lecturer (higher education)
Supervisor of Master's Candidates
Department:School of Journalism and Information Communications
Email:
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Research Focus
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Social Affiliations
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Education Experience
2015/8-2017/5佛罗里达大学 Master's Degree in Literature | Postgraduate (Master's Degree)
2010/9-2014/7厦门大学 Bachelor's Degree in Literature | Undergraduate (Bachelor’s degree)
2017/8-2021/5佛罗里达大学 Doctoral Degree in Philosophy | Postgraduate (Doctoral)
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Work Experience
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- 1.Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy.Telematics and Informatics.2023,In Press(Advanced publication online)
- 2.Decoding influencer marketing from a community perspective: Typologies and marketing management implications.Asia Pacific Journal of Marketing and Logistics.2023,In Press(Advanced publication online)
- 3.Podcasting as advertising channel: Understanding the context effect.Journal of Radio and Audio Media.2023,In Press(Advanced publication online)
- 4.广告披露对网红信任和品 牌态度的影响研究——基于有中介的调节效应模型的考察.《新闻大学》.2022,2022(9)
- 5.Understanding podcast users: Consumption motives and behaviors.New Media & Society.2022,24(3):684-704
- 6.Millennials' adoption of radio station apps: The roles of functionality, technology, media, and brand factors.Journalism & Mass Communication Quarterly.2022,99(1):262-288
Research Group
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