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Scientific Research
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[1]
Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy.Telematics and Informatics.2023,In Press(Advanced publication online)
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[2]
Decoding influencer marketing from a community perspective: Typologies and marketing management implications.Asia Pacific Journal of Marketing and Logistics.2023,In Press(Advanced publication online)
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[3]
Podcasting as advertising channel: Understanding the context effect.Journal of Radio and Audio Media.2023,In Press(Advanced publication online)
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[4]
广告披露对网红信任和品 牌态度的影响研究——基于有中介的调节效应模型的考察.《新闻大学》.2022,2022(9)
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[5]
Understanding podcast users: Consumption motives and behaviors.New Media & Society.2022,24(3):684-704
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[6]
Millennials' adoption of radio station apps: The roles of functionality, technology, media, and brand factors.Journalism & Mass Communication Quarterly.2022,99(1):262-288