Rang Wang is an assistant professor. After receiving her bachelor's degree from Xiamen University, she worked in the multinational advertising agency TBWA as an account executive.  Later, she earned a master's degree and Ph.D. from the University of Florida in the United States. She has published in Social Science Citation Indexed journals and presented at international conferences. She also serves as a reviewer. Her research interests focus on the impact of new media technologies (e.g., mobile media, social media, and artificial intelligence) on consumer behaviors, brand communication strategies, and media management. She is currently conducting research on influencer marketing and AI-assisted marketing.